The Rise of Zero-Click Searches: Adapting to AI-Driven SEO
In early 2024, Rand Fishkin’s SparkToro published a figure that quietly upended the SEO industry’s core assumptions: 58.5% of Google searches in the United States ended without a single click. No visit to a ranked page. No referral traffic. The user got what they needed directly from Google’s results interface and closed the tab. By … Read more